Since closing our lovely gallery & coffee shop at the end of April (naughty Covid), I’ve been applying for full time work in my previous remit of Marketing & Graphic Design. It’s so hard, when you have been running your own business to think of going back to work for someone, and trying to find the right level… I’m a grafter and normally end up in management positions through hard work, not particularly because I apply for management, on the other hand I not a graduate (that was many moons ago). I persevere!
Inbetween looking for the right job, I have been makeing time to create some artwork, and last week actually got around to designing a new logo!
My initial logo design was ok, but a little childish I felt (see below):
I wanted something more sophisticated (I know! Don’t laugh!). So I sketched out a line drawing based on a wire art canvas I’d created for one of my exhibitions a few years back.
This was more like it… It was simplified and could work well in print and online. It took me a while to decide on the font (no I was never going to consider Comic Sans!).
I purchased a script style font bundle from Etsy and checked about licensing. Heck… I can use the fonts for oodles of doodles, so long as I don’t sell any of the bundles themselves. Fabulous!
I played around with lines to separate the tag line. My hubby Kev, said, why not use a brush line rather than a solid line (he can be creative when he wants to). It worked!
Colour was next on the agenda. Anyone who knows me, will say I am in no way girly (happier with a set of diy tools, covered head to foot in sawdust or paint). I never bother with treating myself to a manicure, as they soon get broken and messy.
After playing with teal (one of my favourite colours), I decided to try a fushia type of colour. Hmm, yes, that worked, even if it was a pinky girly colour!!!
At last! I had my design. I’ve added it to my website and social media, and can’t wait to design some business cards and banners for events!
My logo is certainly ready to a go go!